A clear answer to a specific question: why performance moved, what your data is really telling you, or where the next opportunity sits.
Where to invest, which platforms genuinely suit your audience, and how each one should be used.
Senior strategic ownership of your paid media, part-time — direction, review discipline and accountability without a full-time hire.
My expertise transfers across sectors, which is why I’ve worked everywhere from economics to e-commerce. I’m drawn to businesses that genuinely want to make a difference, and that might be in your business, in social projects or in the wellness of others.
Based in South Africa · working with global businesses
Social: @alexovermeyer
“Her creative and data-driven approach consistently delivered results in our online presence, engagement, and ultimately, ticket sales.”
“She is diligent, hardworking, always asking the right questions and most importantly she always had our best interests at heart.”
“Alex often preemptively identified challenges and formulated solutions, yet she always valued the input of her peers.”
“Alex’s organisational abilities were invaluable in achieving successful campaign outcomes and meeting short-term objectives.”