Hi, I'm Alexis
A Creative Strategist & Digital Marketing Specialist
The Journey
I’m a freelance creative and digital marketing strategist from South Africa with 9 years of experience in the local and international market, blending creativity with data-driven strategies to help brands thrive. My journey started in traditional marketing then transitioned to digital marketing, where I quickly found my groove in paid media, social media strategy, and creative direction. I focus on crafting authentic brand experiences that resonate with people, not just algorithms. I've also just positioned myself to work on social impact campaigns, aiming to create strategies that not only drive growth for brands but make a positive difference in the world.
I’m currently working on developing an AI automation tool to bring high-quality, high-volume work to the table. This means my marketing clients benefit from more precision, faster results, and a whole lot more done in less time. It’s all about working smarter, not harder, while keeping that personal touch intact.
Since becoming an independent freelancer in 2023, I’ve been fortunate enough to work on many incredible digital marketing projects. I’m always eager to collaborate with forward-thinking brands looking to take their marketing to new heights.
My international market experience: South Africa, United Kingdom, United States, United Arab Emirates, Switzerland and Germany
Inspiring Growth
I’m all about inspiring growth through meaningful connections. I help businesses thrive by connecting brands with the right people and building engaged communities.
Growth drives me, whether I’m pushing myself, supporting clients, or mentoring others. Every project is an opportunity to create something impactful, and I bring passion, purpose, and innovation to the table.
I believe authentic connections, collaboration, and challenge lead to lasting impact, and I’m dedicated to helping businesses and communities achieve success.
NOTABLE PROJECTS
FREELANCE
MARKETING SERVICES
Creativity meets conversions by crafting tailored creative strategies for key customer touchpoints. I ensure messaging is clear and impactful through visuals and tone, using insights to guide the strategy and deliver results that resonate with your audience across digital platforms.
I create paid media strategies for social media and Google advertising, tailored to your goals. Whether you want to expand your reach and engage a high-intent audience or drive conversions, I develop strategies that connect with your target market and deliver results.
I oversee touchpoints of the customer journey, from the first online interaction to the final decision. I ensure your audience have an experience that resonates with them at each stage, guiding them seamlessly through their journey and aligning with where they are in their buying process.
Build a strong online presence and connect with your community through social media strategies that drive growth and engagement. I ensure your brand stays relevant by keeping up with trends, keeping your business top of mind, and fostering lasting connections with your audience.
I analyse your website to identify UX/UI and SEO improvements. Handling SEO involves strategy, on-page implementation, and blog content creation managed entirely by me. I oversee front-end development aligned with strategic goals, write copy, and coordinate design sourcing. Additionally, I manage technical development projects, ensuring a seamless process for your website's enhancement.
BRANDS I'VE WORKED WITH
Michael Mitreuter
Co-founder & Managing Partner: Mammoth Event Corporation
Alex assumed a pivotal role within our organization, where she oversaw all digital marketing endeavors. Her marketing responsibilities extended to identifying innovative strategies to expand our event ticket sales, a mission she embraced with enthusiasm and expertise.
During her tenure, Alex demonstrated remarkable prowess in digital marketing. Her ability to craft and implement effective digital campaigns was impressive. Her creative and data-driven approach consistently delivered results in our online presence, engagement, and ultimately, ticket sales.
Matthew Watson
Previous Managing Director: Jewel Africa
One of Alex's standout qualities is her keen aptitude for learning. She quickly grasped new concepts and seamlessly integrated them into her day-to-day responsibilities. Moreover, she showcased a notable ability to take the initiative. Alex often preemptively identified challenges and formulated solutions, yet she always valued the input of her peers, fostering a collaborative environment.
Her demeanour at work was always pleasant, which greatly contributed to the positive atmosphere within our team. Her blend of independent problem-solving skills combined with her collaborative spirit made her a valuable asset to Jewel Africa.
Marcel da Costa
Director: c5i
Our experience working with Alex was an absolute pleasure. Her passion shone through in every challenge she took on. No task was too big or too small, only an opportunity to learn and improve.
She is diligent, hardworking, always asking the right questions and most importantly she always had C5i's best interests at heart. It was clear that she not only cared about her role within the company, but that she was truly invested in seeing her work result in our overall success. She has a passion for digital marketing and a desire to excel in her field.
Nina Van Graan
Group Marketing and Digital Transformation
During her tenure at RecruitCo, Alex consistently displayed dedication and commitment to delivering results. I found her to be a skilled and knowledgeable professional in the field of digital marketing. One of Alex's most commendable attributes is her attention to detail. She ensured that all digital marketing campaigns and strategies were meticulously planned.
Alex's organizational abilities were invaluable in achieving successful campaign outcomes and meeting short-term objectives. Furthermore, Alex's friendly and approachable nature made her a pleasure to work with.